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Book Review: Enchantment by Guy Kawasaki

This was the first book I’ve read by Guy Kawasaki, I actually got a copy in advance because I am a part of alltop.com, one of Guy Kawasaki’s projects.

If you are unfamiliar with Guy, he is the former chief evangelist of Apple. He is the co-founder of Alltop.com and a founding partner at Garage Technology Ventures.

Enchantment was a great read! This book will teach you how to market yourself and your business in 2011! It will help you becoming an enchanting individual, enchant your customers, company and your boss! It will also teach you how to enchant the people you lead!

Guy defines Enchantment as “the process of delighting people with a product, service, organization, or idea.”

From a business or ministry perspective, Enchantment will teach you to properly use e-mail, Twitter, Facebook, LinkedIn, blogging, or a company website to your benefit. It’s extremely practical and the principles are easy to implement.

I would highly recommend reading this book! Buy it here:

Here at the Chapter Titles in case you are interested:

Why Enchantment?
How to Achieve Likability
How to Achieve Trustworthiness
How to Prepare
How to Launch
How to Overcome Resistance
How to Make Enchantment Endure
How to Use Push Technology
How to Use Pull Technology
How to Enchant Your Employees
How to Enchant Your Boss
How to Resist Enchantment

Blogs I Love to Read

I love reading blogs! So I thought I’d share some of my favorites in case you’re interested in reading them to! In order to read so many blogs, I use Google Reader which allows me to read blogs through their RSS feeds. It’s a must!

After reviewing my list, what blogs am I missing? What other blogs should I be reading?

Blogs on Leadership

Dan Cathy

John Maxwell

Michael Hyatt

Tom Peters

Tim Elmore

Blogs on Ministry

Perry Noble’s Blog

More Than Dodgeball

Steven Furtick

Mark Batterson

Pete Wilson
Blogs on Writing

All Freelance Writing

Make a Living Writing

Rachelle Gardner

Blogs on Creativity

Church Crunch

Church Create

Blogs on Social Media

Chalene Johnson’s Blog

Chris Brogan

Mashable

Pushing Social

Blogs on Blogging

Copy Blogger

ProBlogger

TentBlogger

Blogs on Business

Tim Sanders

Inc.Com – Start-Ups

Seth Godin

Blogs on Fitness

BeachBody Fitness Forums

BeachBody Forums – Maintaining Results

BeachBody Forums – Nutrition

Tony Horton’s Blog

Like to Write? Want to Blog? Then I Have an Opportunity for You!

In 2011 I’m going to be starting two new blogs. One on encouraging people in their Christian walks and the other one on fitness.They will not be personal blogs, although I will be writing for them. They are going to be community blogs. I want them to have multiple authors encouraging people in their walks with God and in their physical health.

So I’m looking for bloggers. Bloggers who are passionate about their walks with God and/or who are passionate about their physical fitness.

If you’re interested, please fill out this form and I’ll get back to you within 24 hours with details about what I’d like you to do:

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